GRON 3D — STUDIO DIARY
Real estate market
Explore our articles about Real estate market, gathered in one place.
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ARTICLE Upstate Real Estate Market: Resilience, Interest Rates, and Trends According to Secovi-SP and SindusCon-SP
Secovi-SP and SindusCon-SP joint data shows interior São Paulo maintains active demand, totaling R$ 20 billion in PSV in the half. Although vertical launches fell 12% pressured by a 13.50% Selic rate and tax reform, the horizontal segment grew 44% driven by MCMV, confirming resilience and a young inventory waiting for macroeconomic stability.
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ARTICLE Advances in Social Rental Housing and Multifamily in the Real Estate Market
Social rental housing is consolidating as an alternative to address the housing deficit, where rent burden accounts for over 60% of the issue and two-thirds of demand lacks purchase credit. The real estate sector and entities like Secovi-SP are structuring guidelines to integrate multifamily, public-private partnerships, and social landlord models into residential developments.
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ARTICLE Customer experience becomes a strategic variable in the real estate market, highlights panel at Secovi-SP Convention
Customer experience (CX) has become a strategic variable for real estate developers and builders, requiring continuous alignment between sales promises and post-handover. Debates at the 23rd Secovi-SP Convention show the buyer journey goes beyond the physical product, demanding operational consistency and visual clarity from the client's very first touchpoint.
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ARTICLE Minha Casa, Minha Vida Band 2 Loses Momentum Due to Outdated Price Ceiling
The price ceiling lag in Minha Casa, Minha Vida Band 2 stems from a mere 4% adjustment against nearly 20% inflation since 2023. This mismatch pressures developers' financial viability, restricts new launches, and increases reliance on complementary subsidies and builder-financed down payment installments.
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ARTICLE Master Imobiliário Award 2026: Innovation and Tribute to Marcelo Terra
The 32nd Master Imobiliário Award, organized by Fiabci-Brasil and Secovi-SP, recognized technological innovation, architectural evolution, and urban development in Brazil's real estate sector. The event granted the 2026 Hors Concours tribute to attorney Marcelo Terra for his five decades dedicated to Real Estate Law and the legal security of the industry.
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