Real estate marketing

Upstate Real Estate Market: Resilience, Interest Rates, and Trends According to Secovi-SP and SindusCon-SP

Secovi-SP and SindusCon-SP joint data shows interior São Paulo maintains active demand, totaling R$ 20 billion in PSV in the half. Although vertical launches fell 12% pressured by a 13.50% Selic rate and tax reform, the horizontal segment grew 44% driven by MCMV, confirming resilience and a young inventory waiting for macroeconomic stability.

Customer experience becomes a strategic variable in the real estate market, highlights panel at Secovi-SP Convention

Customer experience (CX) has become a strategic variable for real estate developers and builders, requiring continuous alignment between sales promises and post-handover. Debates at the 23rd Secovi-SP Convention show the buyer journey goes beyond the physical product, demanding operational consistency and visual clarity from the client's very first touchpoint.

Minha Casa, Minha Vida Band 2 Loses Momentum Due to Outdated Price Ceiling

The price ceiling lag in Minha Casa, Minha Vida Band 2 stems from a mere 4% adjustment against nearly 20% inflation since 2023. This mismatch pressures developers' financial viability, restricts new launches, and increases reliance on complementary subsidies and builder-financed down payment installments.

3D rendering for real estate launches: towers, condominiums, and multifamily developments

Larger real estate launches — residential towers, gated communities, and multifamily developments — have specific visual demands that go beyond a single unit render. The visualization studio needs to be able to communicate not just the apartment, but the development as a whole.

What are the advantages of using 3D rendering for real estate sales?

How does 3D architectural visualization work?

Virtual Reality 360º: how this technology is revolutionizing and boosting real estate sales

How 360º virtual reality is changing the way architectural projects are presented, boosting client confidence, approval, and real estate sales.

The Art of 3D Rendering in Interior Design

How 3D rendering transformed interior design, helping designers and clients visualize materials, colors, and layout before a space is built.

Creating Metaverses for Real Estate Projects: the next frontier of architectural visualization

Metaverses are the next frontier of architectural visualization: immersive 3D environments where clients and investors can explore a real estate project in real time.

Digital Videos and Animations in Archviz: How They Can Improve the Client Experience

Why digital videos and animations are powerful archviz tools, helping developers sell projects, clarify the design, and spot issues before construction.

Real Estate Marketing Strategies: how architectural visualization can attract more clients

How architectural visualization strengthens real estate marketing, helping developers stand out and attract more buyers with high-quality images.