Real estate launches

Upstate Real Estate Market: Resilience, Interest Rates, and Trends According to Secovi-SP and SindusCon-SP

Secovi-SP and SindusCon-SP joint data shows interior São Paulo maintains active demand, totaling R$ 20 billion in PSV in the half. Although vertical launches fell 12% pressured by a 13.50% Selic rate and tax reform, the horizontal segment grew 44% driven by MCMV, confirming resilience and a young inventory waiting for macroeconomic stability.

Minha Casa, Minha Vida Band 2 Loses Momentum Due to Outdated Price Ceiling

The price ceiling lag in Minha Casa, Minha Vida Band 2 stems from a mere 4% adjustment against nearly 20% inflation since 2023. This mismatch pressures developers' financial viability, restricts new launches, and increases reliance on complementary subsidies and builder-financed down payment installments.

3D rendering for real estate launches: towers, condominiums, and multifamily developments

Larger real estate launches — residential towers, gated communities, and multifamily developments — have specific visual demands that go beyond a single unit render. The visualization studio needs to be able to communicate not just the apartment, but the development as a whole.

What are the advantages of using 3D rendering for real estate sales?

Real Estate Marketing Strategies: how architectural visualization can attract more clients

How architectural visualization strengthens real estate marketing, helping developers stand out and attract more buyers with high-quality images.