Video · 3D Animation

Video · 3D Animation

FLYOVER · WALKTHROUGH

The project in motion: animation that gives narrative and emotion to the launch, before construction.

Interior scene used in an architectural animation — GRON 3D

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GRON 3D, an architectural visualization studio in Uberlândia, Brazil, creates architectural animation, flyovers and walkthroughs that take the client inside the project — moving across façades, common areas and interiors with cinematic light, materials and pacing.

Ideal for real estate launches, the sales stand and social media: a video that holds attention and shows the development as it will be, before the first wall.

The studio has been active since 2016 and works remotely with developers, homebuilders and architecture firms across Brazil and abroad.

What's included

Aerial flyover

A fly-around of the development showing siting, surroundings and façade.

Walkthrough

A first-person journey through the interiors and common areas.

Direction & camera

Script, framing and pacing designed by architects.

Light & materials

The same cinematic finish as our renders, in motion.

Music & editing

Edit, soundtrack and finishing for a video ready to publish.

Sales formats

Versions for the stand, presentations and social media (vertical/horizontal).

How it works

01

Briefing

We define the goal, duration, route and references for the video.

02

Modeling & scene

We prepare the model, camera, lighting and materials.

03

Motion preview

You approve route and pacing before the final render.

04

Final delivery

A finished video, with soundtrack and editing, in the formats you need.

Animation, flyover, walkthrough or 360° tour?

A flyover and a walkthrough are the two camera routes of an animation. A flyover circles the development and shows siting, surroundings and façade. A walkthrough goes into the interiors and common areas, in first person. A video can have one, the other or both, and the route is approved in the preview, before the final render.

A 360° virtual tour is not a video. The client navigates on their own, in the browser or in a VR headset, and chooses where to look. Animation tells the story of the launch at the sales stand, in presentations and on social media; the tour is for people who want to explore the spaces at their own pace.

Frequently asked questions

How long is a video?

Most run between 60 and 180 seconds, agreed in the briefing based on the goal (launch, stand, social). Duration and number of scenes drive the timeline.

What's the difference between 3D animation and a 360° virtual tour?

In an animation, the camera follows the route set in the briefing: the client watches a video with pacing, music and editing, the same for everyone. In a 360° virtual tour, the client navigates and chooses where to look in each room, in the browser or in a VR headset. Animation tells the story of the launch at the sales stand, in presentations and on social media; the tour lets people explore the spaces at their own pace. The 360° tour is a separate GRON 3D service, with its own page.

Do you do flyovers and walkthroughs?

Yes — an aerial fly-around, an interior walkthrough, or both in the same video.

Do you need a finished 3D model?

No. We can start from your model or model from scratch from the project.

How does pricing work?

It depends on duration, number of scenes and complexity, defined in the briefing. We send a fixed proposal — we reply within one business day.

Do you deliver social media formats?

Yes, we deliver vertical and horizontal versions besides the presentation cut.

See all frequently asked questions →

Shall we set your project in motion?

Tell us the goal of the video and the project. We reply with a timeline and a proposal.

Let's talk